FORMA Brands is Taking Steps to Strengthen Our Business
FORMA Brands is implementing a plan to strengthen our business as we continue to serve as a builder of beauty brands anchored in innovative and high-quality products, marketing and operations. As part of our plan, we have agreed to a change in ownership that will be completed through voluntary Chapter 11 proceedings and allow us to improve our financial position and support the execution of our long-term growth strategy.
As we move through this process, customers can continue to shop FORMA Brands’ portfolio of brands through the brands’ online platforms, at leading specialty retailers and through our international Morphe retail stores.
The steps we are taking will make us an even better partner to the inspiring founders and global creators we work with as we continue providing the resources, processes and know-how to amplify their stories. We will continue to support our family of brands in bringing next-generation beauty products to new and existing audiences.FORMA Brands Press Release